Businesses consult with older customers about the changes they could make to improve their services, and in doing so engage with an often neglected but expanding consumer base.
![](https://innovationinpolitics.eu/wp-content/uploads/2021/07/First-Group-Photo-Age-Friendly-640x427.jpg)
Businesses consult with older customers about the changes they could make to improve their services, and in doing so engage with an often neglected but expanding consumer base.