Palumba is a gamified voting advice app that empowers young Europeans to discover candidates who align with their values, making political engagement fun, intuitive, and accessible.
NAVIGATING POLITICS MADE EASY
Launched for the 2024 European Parliament elections, Palumba was created to help young people overwhelmed by the political landscape. With an interactive swiping feature inspired by apps like Tinder and Instagram, users explore key political issues and get matched with candidates and parties that reflect their priorities. More than 170,000 users engaged with Palumba during the EU elections, resulting in over 5 million interactions and 500,000 social media views. Backed by over 100 volunteers, the app simplifies complex politics for a generation eager for clarity and relevance.
DESIGNED FOR GEN Z, BUILT FOR IMPACT
Palumba reimagines traditional voting advice tools with a UX/UI tailored specifically for Gen Z. Forget dry surveys and academic language—instead, users enjoy visual storytelling, gamified experiences, and shareable results inspired by platforms they use daily. Palumba speaks the language of young voters and avoids political gatekeeping, offering a judgement-free, engaging space to learn. Since its launch, more than 180,000 users have engaged with the app, creating a constant stream of civic interaction equivalent to 3.5 years of nonstop swiping.
MAKING VOTING A HABIT
Palumba reaches young people at the most critical moment—their first democratic decision. By making that experience accessible, empowering, and even enjoyable, it lays the groundwork for lifelong participation. Research shows early voting builds civic habits, and Palumba is helping foster them. More than just an app, it’s a growing movement that has already expanded to the German elections and continues to mobilise young Europeans. In a time of growing distrust in institutions, Palumba fosters political confidence, awareness, and a sense of belonging essential to a vibrant democracy.
