Denica Yotova

“Every word matters and has the power to inspire action”

Denica is the Social Media Marketing Manager of the Innovation in Politics Institute.

What are your background and professional journey? What sparked your interest in working to support political innovation? 

Broadly speaking, my background includes expertise in International Relations and European Studies, complemented by hands-on experience in strategic communication and project management related to European foreign policy.

However, my passion has always lied in political communication. Every word matters and has the power to inspire action. 

In today’s era of information overload, it can be a challenge to cut through the noise and get attention for new political ideas. My goal at the Innovation in Politics Institute is to provide a platform for innovative political ideas to be heard by the right audience and gain momentum.

What is the role of social media in shaping public opinion and political discourse?

Social media can have both positive and negative effects on politics. 

On one hand, it allows for free expression and political discussions, and can increase citizen engagement. On the other hand, it can spread misinformation, harm democracy, and contribute to societal polarisation and censorship. 

The impact of social media on politics is largely determined by how it is used and the intentions of those using it.

What is your favourite part of your job? Why?

Creativity. I enjoy experimenting with new formats and approaches to familiar strategies, and constantly pushing for improvement. Rather than always striving to think outside the box, I prefer to find unique ways of filling it with unexpected content. 

The field of politics, in particular, requires a delicate balance between utilising established practices while also implementing innovative improvements.

What is your first memory of politics?

One of my earliest and most impactful memories is of Bulgaria’s preparation to join the European Union. At school, I was captivated by the idea of being part of something larger than just my own country. 

The concept of European nations coming together in their diversity piqued my curiosity and sparked a passion to learn more about European belonging. To this day, I am still uncovering new layers of meaning in the idea of Europe.

In addition to your interests in politics and communications, you are a certified yoga teacher. How do you combine your passion for Eastern philosophy and yoga with European politics?

The connection between politics and communications is clear: they are closely intertwined. Almost all political actions involve some form of public communication, and any form of public communication can hold political significance. 

Yoga, on the other hand, offers balance in my life. Through studying the ancient wisdom and teachings of Yoga and incorporating a consistent practice into my daily life, I am able to gain a deeper understanding of the world around me and put things into perspective.