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The Innovation in Politics Institute
TO THE INNOVATION IN POLITICS INSTITUTE
Government, Work
March 31, 202011:55 amApril 2, 2020

Issuing a call to creatives to reach audiences of all types

The public health messages sent out by governments do not always meet their target audience. This is due to the fact that the messages are often not easily accessible and shareable. With their unique skills and experience, creatives can help to solve this challenges by creating campaigns which reach audiences across cultures, age groups, affiliations, geographies, and languages.

The UN and its World Health Organization issued a call for creatives of all types to develop social media, digital publishing, streaming video, broadcast video and radio campaigns in eighteen different world languages, all geared towards spreading messages under six different themes: Personal Hygiene, Social Distancing, Knowing the Symptoms, Kindness Contagion, Myth Busters, and Do More & Donate.

For more information follow this link or check out this presentation.

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Helping tourists to maintain physical distancing

The Swedish island of Gotland hired a group of armored knights to patrol well-visited places in the region to ensure that tourists adhere to physical distancing measures.

Government platform to recruit retired or unemployed health professionals

The French Ministry of Solidarity and Health launched a platform to recruit volunteers and health professionals who are unemployed or retired.
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