The public health messages sent out by governments do not always meet their target audience. This is due to the fact that the messages are often not easily accessible and shareable. With their unique skills and experience, creatives can help to solve this challenges by creating campaigns which reach audiences across cultures, age groups, affiliations, geographies, and languages.
The UN and its World Health Organization issued a call for creatives of all types to develop social media, digital publishing, streaming video, broadcast video and radio campaigns in eighteen different world languages, all geared towards spreading messages under six different themes: Personal Hygiene, Social Distancing, Knowing the Symptoms, Kindness Contagion, Myth Busters, and Do More & Donate.
For more information follow this link or check out this presentation.