An online platform connects local businesses with consumers and offers them the opportunity to have their goods delivered by bike, thus supporting a local and sustainable economy.

SUPPORTING LOCAL RETAILERS aims to connect or reconnect local businesses with customers in the Brussels area. During the first lockdown, non-essential retailers had to close for an undetermined period of time. This reinforced the tendency of customers to buy online, mainly via international platforms. is the result of a merger between three pilot projects launched in support of local retailers, with the goal of co-creating an alternative to e-commerce giants in cooperation with citizens and local businesses in the City of Brussels.


These initiatives were scaled up and supplemented by three services available to independent retailers, producers and artists: 1. Personal coaching from experts for those who wish to boost their visibility online; 2. Free access to the shared marketplace designed for local shops, either to sell their products online or to showcase a selection of products, with more than 230 shops already on the platform; 3. Access to a bike delivery service in Brussels, including a pick-up at their shops three times a week. The aim is not only to promote local consumption, but also to promote connectivity among economic actors within the region.


The pandemic has led many of us to realise how scarcity of natural resources and growing ecological challenges will force us to change the ways we consume. More and more citizens are choosing to rethink their purchases by integrating circular economy principles, and supports this process on a local scale. Furthermore, while in Brussels 90% of merchandise is transported by motorised vehicles, this initiative offers small businesses the opportunity to choose bike delivery using the “urbike” cooperative. So far, more than 400 packages have already been delivered, reducing emissions and noise pollution.

Project team
Eve-Anne Henskens
Project coordinator
Project team
Jérôme Thomas
Advisor in charge of support to entrepreneurs at the Office of Secretary of State Barbara Trachte
Project team
Barbara Trachte
Secretary of State of the Brussels-Capital Region, responsible for Economic Transition and Scientific Research; Minister-President of the Board of the French Community Commission (COCOF), responsible for Health Promotion, Budget, Family and Public Service