Dedicated test location: a commercial area designed to allow experimenting with new business concepts.
limiting risk, maximising chances
Startups or entrepreneurs often have good ideas but only limited possibility to try things out – the financial risk is often much too high, the chance of failure too large.
A Space for Experimentation
The “Testeur de commerce” (shop tester), open since 2015, is a commercial area designed to allow experimenting with new business concepts. Covering 65 square metres and located in the 10th arrondissement (district) of Paris, the Testeur enables entrepreneurs and project developers to test innovative, responsible and fair new forms of business. It can be rented for periods from two weeks to four months.
A Starting Point for New Businesses
The Testeur has already allowed 16 project developers to test their concepts. Benefiting from this success, a second Testeur opened in mid-June 2017 in the 17th district and a third, specialised in artisan goods, will be established at the Viaduc des Arts in the 12th arrondissement by the end of 2017.
